Tata Nano hit new lines, a few months before. Launching Nano at a price of Rs 1 lakh, Tata hit the untouched car market. It reached out to people of an average salary, but with high aspirations. Tatas have grabbed the attention of a very competitive market, in the post-recession era.
Pricing is one of the most important Marketing strategies in the market today. Utilized as a vital customer winning tool, solo pricing plans have created a market share growth for a lot of companies. FMCG market witnesses huge price in the same product. To mention a few, Nirma and Surf cater to different markets in the washing powder category.
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