The chunk of any company to prosper today is Marketing.
There was a time in the early 1900s when the market had very little brands and more number of customers. There, the supplier was the King. As Henry Ford once said, "You can choose any color for your car that you want as long as it is Black." Demand overtook supply in the early 20th century. Time changed a lot. Today, there is a huge competition for every product, be it a 1/- chewing gum to 20 Million $ cars. And this market needs a lot of smart marketing to be captured.
