Reaching out to the customers in the least of the time is the priority of companies today. Customers give this the maximum priority. Today, customers define their priority. Companies go all way to provide the same. A lot of companies opt to provide more than what's required as well.
Maruti is a simple example of excellent distribution network today. Making themselves available at the nookest locations in India, Maruti has forced those living in most rural areas to think of a better standard of living. Providing the best choice options to customers companies have a wonderful distribution pattern today.
But how do companies do this?
Companies define a few vital parameters to the aspiring distributors:
1. They should have a location of a x b sq m in their possession or at lease. This enables creating their showroom, servicing centre, and more facilities.
2. They should have x Rs. as a cash backup, for any eventualities.
3. They should have a good awareness of the place that they choose for their centre. This helps in designing better strategy measures. Any promotion means, any other measures for a better propagation would better be dealt with by people belonging to and aware of the locality in and out.
4. Any other company specific means or requirements.
All these Franchisees will have a good plus point. They would be working for an established company. So their time won't be caught in creasing a Brand name. They now have to only propagate more about themselves.
The company would benefit a great deal by opening up more centres at the apt locations to reach out to the maximum number of customers.
Distribution is a very important facet of companies that want to expand their sales by direct customer interaction.
