Monday, September 28, 2009

WAT'S BLOGTHIS?? BLOGGER HELP

What is BlogThis! ? - Blogger Help


Blogspot is a wonderful and money making contribution from Google. Google's made a big wave in the Net market by providing some very wonderful features starting up with the best and fastest search facility, mails, document storage, photo storage features, Google chrome and more. Google is designed new search features for Mobiles.

Now, utilising all that it's provided to Net viewers, Google is also providing surfers to earn while surfing. Don't believe it?? Yes, it's true. Google does provide one an opportunity to earn from the net while surfing.

Bing is Microsoft's answer to Google's web threat.
Microsoft got a big jolt to viewershare thanks to Google's features. Huge percentage of surfers used google for its SPEED, NUMBER OF LINKS and ability to search on any topic that one can think of.

Wednesday, September 9, 2009

CAN U STEAL MARKET SHARE ??

“Nothing official about it” was a market share capturing statement. Pepsi used this statement in 1996 Cricket world cup to steal Coke's market share despite Coke's image as the official sponsor. Pepsi drafted this wonderful ad slogan exploiting an understanding of consumer's thought processes.

Market Research provides a company with vital competitive information and an insight into customer decision making factors. Knowledge of consumers' tastes and varying factors provide a measure on future marketing decisions.

Market research, previous strategy performance analysis, proactive measures are a few tools required to increase a company's market share.

Tuesday, September 8, 2009

NETWORKING

Some of the greatest businessmen cared to remember their customer's birthdays, call them up, wish them, enquire about their welfare and learn more about them. Genuine interested in their customers made them do this spontaineously.

Networking, growing one's friends' circle, is not just about having a lot of friends. Rather, it's about being an "interested" friend.

Networking has a few vital entities -

1. Own individuality - one needs to have his self respect, his earnings and ability to help others. He needs to be a confident individual who not only solves his own problems but also has tremendous interest in helping others solve their problems, as well.

2. Interest in others - He has to be intetested in others, just because he knows them. He should value his friends and their growth.

3. Member of important public clubs - He is a member online networks, trade clubs
and expands his network.

4 Business Knowledge - Interaction with a wide horizon of people increases one's knowledge horizon. Knowledge enables him to provide vital points in important meetings, conferences etc.

All these entitites, maintained as a part of living, will not only enable one to maintain his friend circle, but also grow his network at a great pace.

WAT'S U'R PRODUCT WORTH ???

Tata Nano hit new lines, a few months before. Launching Nano at a price of Rs 1 lakh, Tata hit the untouched car market. It reached out to people of an average salary, but with high aspirations. Tatas have grabbed the attention of a very competitive market, in the post-recession era.


Pricing is one of the most important Marketing strategies in the market today. Utilized as a vital customer winning tool, solo pricing plans have created a market share growth for a lot of companies. FMCG market witnesses huge price in the same product. To mention a few, Nirma and Surf cater to different markets in the washing powder category.

Sunday, September 6, 2009

Capturing Product Market - (In)Tangible

Products or services form the crux of any business. Be the customers' needs like appetite(provided by Food services companies), thirst(cool drinks, pure water sealed bottles), or his wants(Nokia mobiles, iPods), companies offer excellent customer service.

Nokia's leading market share in the Indian Mobile market stands out in the same regard. A happy customer creates few more customers, enabling better revenue over time. Today, mature companies are offering individual customer care, via service centres.

As they say, losing 1 existing customer is far more valuable than getting in 100 new customers.

Tuesday, September 1, 2009

Marketing Personality - Selling

Excelling in a Marketing career demands very valuable qualities in a professional. Abilities of selling, strategizing, promotion require invaluable attributes to excel.

Selling demands one to push a product into a customer, no matter what the competition is, no matter what the product is. The salesmen are trained specially to divert sales dialogues towards their products' excellent features.

Henry Ford said, "Ford offers cars of all colours as long as it is BLACK".

That was a period in early 20th century, when Ford was looking forward to FORCE his car down the customers' market, with just one color. But, this was the wonderful way in which he promoted his product. And his focus was just one thing then,"to 'sell' Ford car."

Sales target based day wise plans, prospective customer identification, High level of individual confidence, conversational skills all go a long way in successful sales deals.