WAT'S U'R PRODUCT WORTH ???

Tata Nano hit new lines, a few months before. Launching Nano at a price of Rs 1 lakh, Tata hit the untouched car market. It reached out to people of an average salary, but with high aspirations. Tatas have grabbed the attention of a very competitive market, in the post-recession era.


Pricing is one of the most important Marketing strategies in the market today. Utilized as a vital customer winning tool, solo pricing plans have created a market share growth for a lot of companies. FMCG market witnesses huge price in the same product. To mention a few, Nirma and Surf cater to different markets in the washing powder category.

Capturing Product Market - (In)Tangible

Products or services form the crux of any business. Be the customers' needs like appetite(provided by Food services companies), thirst(cool drinks, pure water sealed bottles), or his wants(Nokia mobiles, iPods), companies offer excellent customer service.

Nokia's leading market share in the Indian Mobile market stands out in the same regard. A happy customer creates few more customers, enabling better revenue over time. Today, mature companies are offering individual customer care, via service centres.

As they say, losing 1 existing customer is far more valuable than getting in 100 new customers.