Capturing Product Market - (In)Tangible

Products or services form the crux of any business. Be the customers' needs like appetite(provided by Food services companies), thirst(cool drinks, pure water sealed bottles), or his wants(Nokia mobiles, iPods), companies offer excellent customer service.

Nokia's leading market share in the Indian Mobile market stands out in the same regard. A happy customer creates few more customers, enabling better revenue over time. Today, mature companies are offering individual customer care, via service centres.

As they say, losing 1 existing customer is far more valuable than getting in 100 new customers.